On The Rivers

Season 1- Episode 3

Meet Julie Mattson

Episode Notes

Contact On The Rivers Fly Fishing Company (Julie’s Guide Services)

Check out Yes Bay Lodge (Alaska)

Photography Credit: Leann Gatz

Music by ⁠Jonas Blakewood

Episode Summary

From Montana Rivers to Professional Guide

Julie shares how a childhood love of fishing in Montana evolved into a lifelong career on the water. Inspired by fly-fishing pioneer Joan Wulff, she reflects on the experiences that shaped her path, eventually leading her to guide professionally in Alaska and beyond. The conversation explores what it took to build a career in a male-dominated profession and how persistence, skill, and a passion for teaching helped her earn respect within the industry.

Why Guiding Matters

For Julie, guiding has always been about more than helping clients catch fish. She discusses the role guides play in building confidence, creating memorable experiences, and helping people develop a deeper connection to the outdoors. Julie also shares practical safety advice, lessons learned from clients, and why meeting people where they are is one of the most important parts of being an educator.

Wildlife, Wilderness, and Life in Alaska

From memorable client trips to unexpected wildlife encounters, Julie shares stories from years spent guiding in remote locations. The discussion highlights both the beauty and unpredictability of life on the water, including close calls, float plane adventures, and some of the realities that come with working in the wilderness.

Tough Days, Challenges, and Staying the Course

Every angler experiences setbacks, frustrations, and days when things simply don't go as planned. Julie reflects on handling difficult days, navigating challenges as a female guide, and developing the resilience needed to continue growing both personally and professionally.

From Guide to Team USA Competitor

The conversation shifts to competitive fly fishing and Julie's journey to representing the United States on the international stage. She discusses training, preparation, mindset, and what it takes to compete against some of the best anglers in the world. Julie also shares stories from international competition, including unforgettable moments, hard-fought victories, and the camaraderie that develops among teammates.

Winning Gold and the Reality of Competition

Representing Team USA comes with far more than travel and competition. Julie provides an honest look at the financial realities many competitive anglers face, the sacrifices required to compete internationally, and the significance of helping Team USA bring home a Gold Medal. The discussion offers insight into a side of competitive fishing that many people never see.

Creating Pathways for Women in Fishing

One of the central themes of the episode is the future of women in fishing and the importance of creating opportunities for those who follow. Kimberly and Julie discuss mentorship, education, safety, representation, and the value of supporting the women who are already contributing to the sport. Whether through guiding, teaching, competing, volunteering, conservation work, media, or community leadership, every contribution helps create pathways that future anglers may one day walk on.

Teaching with Empathy and Building Confidence

Julie shares her philosophy on teaching and why empathy is one of the most important tools an instructor can have. The conversation explores how confidence develops over time, why creating welcoming learning environments matters, and how positive experiences can influence whether someone chooses to remain active in the sport.

Representation and Visibility

The episode concludes with a discussion about female representation in fishing media and the importance of seeing women authentically represented throughout the industry. Visibility creates possibility, and showcasing women in leadership, education, competition, and guiding roles helps broaden perceptions of who belongs in fishing and what opportunities are available.

On the Waters: Tips & Tricks

Julie debuts her new recurring segment, On the Waters: Tips & Tricks, where she walks viewers through proper fly rod assembly and reel setup. Designed to help anglers feel more confident before stepping onto the water, the segment focuses on practical skills, common mistakes, and building a strong foundation for success.